Selected Work
Work That Connects
Brands With People
For more than 25 years, I've helped hotels, travel brands, publishers, law firms, healthcare organizations, restaurants, and growing businesses create content and digital experiences that inform, inspire, and convert. My work spans editorial writing, SEO, website strategy, UX, branding, digital marketing, and creative design — with a strong focus on hospitality and travel.
Featured Work
Highlights
A showcase of the organizations and projects that best represent 25+ years of hospitality content strategy, digital marketing, and creative work.
Booking.com
Editorial contributor for Booking.com, creating destination guides, travel inspiration, and SEO-driven itineraries that help millions of travelers discover where to stay and what to experience.
Hospitality TechnologyHotelPORT
Created and optimized website content for a range of hospitality brands, conducted digital presence audits with strategic recommendations, and contributed to PropertyVIEW content initiatives to improve online visibility.
Luxury HotelThe Watergate Hotel
Crafted brand strategy, website copy, and guest experience messaging for one of Washington D.C.'s most iconic luxury properties — balancing heritage, prestige, and modern hospitality.
Hotel Management & BrandDenihan Hospitality
Supported content strategy and brand storytelling for a premier boutique hotel management company with properties across major U.S. markets, helping each property find its distinct voice.
Consumer & Lifestyle PublishingGood Housekeeping
Created product review articles, editorial features, and visual content for one of America's most recognized consumer lifestyle publications — combining editorial credibility with SEO performance.
Podcast / Media ProductionGrey Minds Think Ali.Ke.
Created and independently produce a podcast featuring expert conversations about advocacy, resilience, family dynamics, and leadership — leading every stage from guest outreach through recording, editing, and promotion.
Hospitality Marketing AgencyMilestone Internet Marketing
Developed content strategy, SEO-driven website copy, and digital marketing programs for hotel and hospitality clients — including luxury hotels, boutique properties, resorts, and hotel management companies.
Website Design & Development
Websites Designed & Built by Greymar
Selected websites developed from strategy and structure through content, design, optimization, and launch.
Designed & Built by GreymarSwim With Coach Jared
Complete website strategy, design, development, copywriting, SEO, and launch for a private swim-coaching business.
Designed & Built by GreymarGreyson's Choice
Nonprofit website strategy, architecture, design, development, messaging, and content created to support child-safety education and advocacy.
Designed & Built by GreymarUltimate Workout
Website redesign, development, user experience, copywriting, SEO, and digital strategy for a boutique fitness business.
Designed & Built by GreymarCloset Solutions Inc.
Website strategy, design, development, content architecture, copywriting, and SEO for a custom storage and organization company.
Designed & Built by GreymarCircle Time with Miss Sue
Website strategy, design, development, brand-aligned content, and an engaging digital experience created for children and families.
Work Samples
Work Samples
Selected examples of hospitality content, editorial writing, websites, branding, multimedia production, and digital campaigns.
Selected Logo Designs
A selection of logos created for businesses, organizations, campaigns, and independent projects.
Logo Design — Forma SafeHome
Logo design for Forma SafeHome, a smart home security and senior safety monitoring platform.
Brand Guidelines — Forma SafeHome
Comprehensive brand guidelines for Forma SafeHome covering typography, color palette, logo usage, and visual identity standards.
Author Profile & Travel Guides
Author profile and bylined travel content reaching millions of global travelers on Booking.com.
Airline Baggage Limits Guide
SEO-driven travel guide covering US airline baggage policies for millions of global travelers.
A Guide to the Best Disney World Restaurants for Families
Family dining guide covering the best Disney World restaurants, from character dining to quick-service favorites — published on Booking.com.
Travel Guide Series
A series of destination and travel how-to guides optimized for search and reader engagement.
SwimWithCoachJared.com
Full website design, build, and copywriting for a private swim coaching business — concept through launch.
GreysonsChoice.org
Content strategy, website structure, and messaging for Greyson's Choice — a child safety advocacy nonprofit.
UltimateWorkout.us
Website content, UX, and digital marketing strategy for a boutique fitness brand.